On November 15, 2016，the condiment of the global food magnet Kafka heinz—-Kaiping Weishida Seasonings Co., Ltd. Officially invited Newamstar to create a 8,000BPH 1.6L soy sauce weighting filling production line.
Kaiping Weishida Seasonings Co., Ltd. is located in the beautiful river-side of Tan river of Kaiping city, Guangdong province. It is a soy sauce brewing professional manufacture with high-quality and inherits the food culture and casts the first-class brand. Its predecessor, Kaiping sauce factory, was founded in 1956, but reformed since then, joining Heinz in 2010.According to the latest market research report from AC Nielsen, the company has a leading market share in Fujian, Guangdong and Zhejiang provinces, and has maintained double-digit growth in the past several years. In July 2015, Kraft and Heinz merged, increased investment in the Chinese market, improved factory equipment and upgraded production technology and helped Weishida Soy Sauce achieve a nationwide supply chain layout, released the brand’s development potential, supported its national business expansion, and accelerated the growth of Kraft Heinz’s Chinese condiments.
In 2016, Weishida’s sales soared and needed to increase capacity to meet demand for the national market. So Kraft Heinz upgrade and expanded production of its soy sauce factory in Guangdong, and prompted it to become a large comprehensive production base, which is a collection of research and development, production, packaging, logistics functions of soy sauce and fermented bean curd, prompting it to become the world’s leading condiment manufacturing base. In the fierce competition among suppliers, Kraft Heinz controls every process with high standard and healthier products appeal to measure. Kraft Heinz evaluated it with responsible and more harmonious corporate image, and finally decided to cooperate with Newamstar.
From the first contact with each other to the final signing of the contract and becoming a member of the list of suppliers, all those show the growth international competitiveness of Newamstar. Newamstar has become a strategic partner of more and more global brands.
In the next few years, Weishida will base on current consolidated market, further its layout across the nation, and provide more features, so as to satisfy consumers’ demand for the fine differentiation of condiments and high-end health. Newamstar will make further progress and take off with Weishida in joint hands.
