The trees of white pear blossom, and the aroma of trickling drops of healthy Luhua edible oil wafts. We can deeply feel the charm of Luhua: 30 years good quality, belief in serving the people, purpose of ‘industry serves the country and benefits the people’s livelihood’, and bearing of ‘benefit others for the public, obtain the benefits by virtue’ personally in Shandong Laiyang where the Luhua company is located.
Shandong Luhua is a large private company, the national agricultural industrialization leading enterprise. It spans a broad range of industries, such as edible oil, condiment, and vegetable processing. In 2016, Luhua company’s sales income was over 23 billion, breaking historic records again. With the spread of CCTV’s advertising language, ‘The frangrance of Luhua peanut oil sweetens every home,’“5S” (5 steps of processing peanut oil) squeezing process of Luhua company has been widely known. It not only overcame the “removal of aflatoxin” this world-class problem, but also laid the foundation for it becoming the leading brand of peanut oil and top three brands of edible oil in china.
In 2012, Luhua company produced the “high-end and natural fresh” special aroma series condiment with the combination of biological fermentation technology and 5S squeezing process. Nature-oriented, it creates product differentiation, brews natural sauce flavor, takes the lead in setting up standards for internationally recognized good soy sauce, initiates the new epoch of special flavor soy sauce in China, and opens a new era for Chinese soy sauce culture.
In 2002, Luhua Company chairman Sun Mengquan went to Japan for an investigation. He found that Japanese were very fond of soy sauce and the quality of soy sauce in Japan was very good. Most of his friends bought Japan soy sauce back home as a gift for their family. Sun thought, “Soy sauce was invented by our ancestors. Why can’t we Chinese make better soy sauce?” Then, under the guidance of Sun, it took almost 10 years for Luhua company to develop the specific strain and the unique technology of clean cabin for making peanut oil and physical pressing. With this technology, they produced “Natural fresh” special aroma soy sauce, its umami material got up to 1.2g/ml, higher than the 0.8g/ml standard of national special grade soy, and its flavor and taste were higher than the world’s leading level of soy sauce. After the product launched, it not only won high praise from this field’s experts and consumers, but also attracted many suppliers around the world to purchase.
In order to meet the needs of consumers around the world, Luhua company invested 1 billion to expand phase 2 Soy sauce project. After it completed, Luhua can produce 200 thousand tons “Natural fresh” every year, and it will become the largest high-class soy sauce producer in the world.
Luhua company had paid much attention to product safety for a long time. They made a perfect safety management system covering the whole production line, includes raw material, processing and quality checking. This is also the secret of their success in this market. In order to build demonstration projects and push the soy sauce industry chain to a new height, they expand the phase 2 project with high standard and high requirement behavior patterns.
Strict examination, careful selection. It took 1 year for Luhua to buy the production line including project approval, supplier inspection, and contract signing. When choosing the supplier of production line, they only wanted International first-class supplier of high-end equipment. Finally, Newamstar won the trust of Luhua with professional technical strength and serious & rigorous attitude towards the project. We shouldered the heavy responsibility of producing full automatic 24,000BPH (500ml) glass bottle soy sauce filling production line and 10,000BPH (1L) PET bottled soy sauce filling production line.
The “Natural fresh” Luhua soy sauce not only means the brand culture, but also means Luhua’s many years relentless pursuit of product quality. Newamstar made detailed analysis of the filling product during engineering design. Through filling experiment, we ultimately choose the weighting-type filling solution.
1.Non-contact of filling valve and bottle mouth, which is safety and hygiene, and can avoid second contamination and potential risk of broken bottle mouth.
2.Unique filling valve, which can achieve bubble-removing, no drop, non-blocking.
3.Weighting-type filling. By terminal metering, it won’t be affected by temperature and bubble. The filling volume can be adjusted easily by touch screen.
4.Weighing and checking during the filling process, which can trace faulty valves and abnormal filling.
5.Control module self-adjusting filling parameter by weighting sensor. It can ensure high precision and save the filling material.
6.Modify the FFU technology and self-washing false cup. Total automatic CIP system, SIP unit for inside filler, bottle sterilization unit, all can ensure the high quality of ‘natural fresh’ filling taste.
Luhua company keeps striving for excellence, while Newamstar keeps continuous innovation. The volatile three decades, a period of hard pioneering. The idea “take food safety and product quality as core values of enterprise” of Luhua is coincident with Newamstar‘s business philosophy ‘innovation drives development, quality wins market’. 30 years of persistence, 30 years of high quality, 30 years of ‘industry serves the country’, these similarities make Newamstar and Luhua attract each other and promote cooperation.
Spare no effort to create ‘China taste’ and ensure ‘safety of every bite of food’. Newamstar is honored to march towards a bright future of condiment in joint hand together with Luhua.