What is the impression of the barreled water in your mind? Reused barrels covered in scratches? The cumbersome deposit and reservation process? Limited option for brands? Or it’s difficult to buy barreled water from high-quality water sources? With the rapid development of the society, nowadays people are paying more and more attention to their health. More and more families are gradually choosing barreled water/big bottled water for daily drinking. This rising demand is also quietly motivating the innovation of the barreled water market. In 2017 and 2018, the domestic barreled water market was 76.7 billion and 82.6 billion Yuan respectively, which is expected to be 100 billion by 2020.
As the founder of Ganten, Mr. Zhou Jingliang can be called “the father of bottled water in China”! He created too many “first” in the bottled water industry: the first to promote bottled water to the market, the first to replace the aluminum cap with plastic bottle cap, the first to create unique bottle shape, the first to promote domestic drinking water brand to the international market! So far, Ganten has developed into the largest exporter of bottled drinking water in China. In the revolution of barreled water market which starts to be booming, Mr. Zhou once again got the insight of the opportunity and came up with a new generation of barreled water from his unique perspective, leading the new development of the barrel water market. As a strategic partner of Ganten, it is no doubt that Newamstar is obligatory to take up the technical responsibility of innovation and reform.
Throughout the traditional barreled water industry, there are some constraints as below: First, the service life of the reused barrel is limited, and it is extremely difficult to monitor the service life of barrels and the risks that may exist during the recycling process. Secondly, there are certain difficulties in cleaning and sterilizing the recycled barrels. Thus the quality and safety of products are hard to guarantee. Due to the low cost of producing fake barrels, various counterfeit and shoddy products are rampant in the market, and consumers’ trust in barreled water products continues to decrease. In addition, the deposit, recycling and the empty barrel storage issues lead to a very short logistics radius in the barreled water industry. In order to save production cost, the barrels are basically filled with local water source and high-quality mineral water source is nearly unavailable for the barreled water. Meanwhile, limited by the expansion cap and simple production equipment and process, the shelf life of barreled water is relative short, which is a stark contrast with the shelf life of bottled water for at least 12 months. The options for consumers are extremely limited, so the upgradation from traditional barreled water to a new generation of barreled water has become the unavoidable trend.
In order to solve these problems and stabilize the market share of the barreled water, Ganten team has finally proposed a new solution after repeated discussion and research: using food grade PET material to do the disposable packaging to eliminate the secondary pollution caused by the repeated use of traditional barrel. Thus, the shelf life can be greatly extended and the product will be safer and more environmental-friendly. In this way, people can buy barreled water like ordinary bottled mineral water. The key of this solution is to use the right equipment. In view of the previous cooperation experience, it’s calling Newamstar to undertake the technical responsibility, undoubtedly. In the spring of 2017, Newamstar team and the Ganten team started to have in-depth discussions on the topics and solutions about the bottle shape design, the volume range of the barreled water, the weight range of the preform, the sterilization process for the bottle cap, and the secondary packaging forms.
Following the new ideas and requirements put forward by the Ganten team, Newamstar team quickly organized the company’s technical departments to conduct the research. After dozens of repeated discussions and researches, the technical solution of 15L PET bottled project water was finally determined. After over 100 days and nights of fighting, the equipment was put into smooth operation by only one-time commissioning and 15L PET bottled project water Combiblock solution won a complete success!
When the 15L PET bottle appeared in front of Mr. Zhou Jingliang, Newamstar got a positive reply, “Yes! This is what I want!” Then, Ganten officially signed a strategic cooperation agreement with Newamstar for the 15L PET bottled water packaging solution project. In Beijing, Shanghai, Guangzhou market, Ganten set up those new lines for production one by one. In North China, Pearl River Delta Area, Yangtze River Delta Area, Ganten has equipped with the latest 2,500BPH(15L) Combiblock production lines. It marks the official entering to a new generation of barreled water market. In March 2019, Ganten officially announced that the Chinese famous actress Ms. Jingtian officially endorsed Ganten and became the first brand spokesperson of Ganten. Right after that, Ms. Jingtian’s new commercials were officially launched. Driven by the media, Ganten is ushered into the leap-forward development of the disposable barreled water market!
Compared with the traditional PC Barreled water production line, the PET blowing-filling-capping Combiblock production line developed by Newamstar not only focuses on development, but also on customer experience. Energy saving, manpower saving and some other factors have been considered in the design.
1. The 15L PET bottled water can avoid the risk of microbial contamination and improve the quality assurance of food safety.
2.By using blowing-filling-capping Combiblock, there are advantages below: saving area for empty barrel storage; no extra barrel cleaning equipment; smaller area occupation, less required staff, disinfectant and water saving.
3.Applying dry type sterilization for bottle cap, greatly saving water and chemicals.
4.Through technical innovation, Newamstar team has not only lowered down the energy consumption, but also successfully kept the product defective percentage within the range of customer satisfaction, which has been well received by consumers.
5.Customized robot palletizing solution, solving the problems of long-distance transportation.
The cooperation between Newamstar and Ganten not only brings the technological innovation of barreled water, but also boosts a new breakthrough in the barreled water market, so that the majority of consumers can drink the wholesome water.
Cooperation and innovation are boundless! With the mutual cooperation, trust and efforts, Newamstar will surely work together with Ganten to create a new wonderful lifestyle and open a new era of health for all!