It has won two certification marks of “European CE certification” and “national green food certification”, and became the first brand on the list of “national brand day”.
It has frequently appeared in the TV serious of “In the name of the people” , aroused the curiosity of consumers and attracted the wide attention of the industry.
It has won the title again and again on November 11, 2018. It has been the top seller in the water category of Tmall, Jingdong and Suning three e-commerce platforms for three consecutive years. The total sales of the whole network was up to 30 million yuan, increasing 73% compared with 2017!
This is the magical Tiandijinghua, the leading Internet brand of mineral water.
Rapid data exchange, efficient business contacts and personalized customized services, the internet has made the achievement of Tiandijinghua. Tiandijinghua, an innovative brand in the drinking water industry, has become a dark horse in the food and beverage industry through business model innovation and Internet marketing promotion, and has successfully become a leading Internet brand of mineral water with its products covering more than 20 provinces in China.
Tiandijinghua adheres to the corporate philosophy of “Respect heaven and earth and love people” and takes “making more people drink healthy water” as its corporate mission. It is committed to the development and protection of mineral treasures, and strives to build a healthy service platform for China’s healthy water and a custom category for Chinese mineral water. The brand realized the integration of industrial resources and formed the operation of the entire industry chain Internet platform from the water source to the consumer. The successful creation of Tiandijinghua’s new retail, new starting point and new platform has provided a new shopping scene for the specific consumers in the online shopping market, met the seamless connection of multi-scenarios and multi-channels for home users, and provided consumers with instant access, healthy and good water that you can drink anywhere.
At the time when Tiandijinghua was committed to creating a healthy drinking water market of 10 billion yuan, Newamstar was making a strong effort to build a new pattern of high-end liquid (beverage) packaging solutions in China. In the bottled water packaging field, Newamstar has provided mature, safe and efficient packaging solutions for famous enterprises such as Ganten, C’estbon, Wahaha, Nongfu Spring and Master Kong. In 2016, Newamstar took the lead in launching a total solution for the production and integration of Smart factories, which has attracted wide attention from many customers in the industry. On this basis, Newamstar was favored by Anhui Tiandijinghua Co., Ltd., and the two parties successfully reached a cooperation intention to provide two 72,000 bottles/hour (500ml) PET bottles of ozone-free mineral water blowing and spinning production line and one 12,000 bottles/hour (4L) PET bottle ozone-free mineral water blowing and spinning production line. At the same time, according to the actual needs of customers, combined with the overall planning of the factory, the design provides a lane-type three-dimensional storage system to create a smart factory solution for customers.
All aspects of the project are carefully designed and refined. In terms of the core blowing-filling-capping combiblock, the blow molding system uses servo stretching. Compared with the traditional cylinder stretching, servo stretching can achieve faster speed and higher productivity. The filling system adopts a hygiene design, and the system can realize automatic cleaning and sterilization, ensuring that the filling environment is always in a sterile state. The application of the flow meter filling method ensures high accuracy of filling. The aseptic capping system uses differential technology to achieve screw cap stability during high speed operation. The tailor-made matching of each link of the production line ensures the stability and efficiency of the whole line, high-speed operation, and intelligent central control management, which can realize remote monitoring and maintenance of equipment. The successful commissioning of the project will greatly increase the production capacity of Tiandijinghua and further expand the share of Tiandijinghua in the natural mineral water market.
As consumers pay more attention to the health of drinking water, the new mineral water production process without ozone added will surely become a new industry development trend. At the same time, many countries have classified bromate as a limited amount of hazardous substances in safety testing. In this regard, China’s new national standard is also reflected. Nowadays, Newamstar‘s ozone-free mineral water packaging technology has lived up to expectations, steadily improved in innovation, and has grown up in the market. It has become the first choice for excellent food and beverage enterprises in the new era and new retail mode.
In the future, relying on the “Internet +” strategy, Newamstar will continue to promote product structure optimization, improve equipment performance, improve product quality, deepen service experience, reduce energy consumption, reduce equipment cost, and reduce equipment footprint helping customers achieve greater success in the digital industry. With the innovative business model, Tiandijinghua implements differentiated product positioning and operation mode, and carries out omni-channel full-flow intensive cultivation of traditional e-commerce, new retail, content e-commerce, and intelligent commerce, and uses intelligent miner robots at the terminal to create new generation of users, one purchase of water, lifelong choice, so that all of China and the world can enjoy natural mineral springs from the mountains.
Visible intelligence and drinkable fresh. This is the connected world of Newamstar and Tiandijinghua. It is the joint dedication of Newamstar and Tiandijinghua. With all the heart to brew all things, to persist in writing legends, look up at the sky of stars and taste the essence of water. Newamstar and Tiandijinghua will usher in a new chapter!
